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How to orient yourself towards results during the [Back to School] period?
School is starting soon, which reactivates certain specific consumer needs. From clothing, supplies, even subscriptions or online applications,…
How we save time and gain clarity with a simplified structure for Google Search campaigns in ecommerce
Managing Google Search campaigns for an online store is a complex and ongoing process. Adjusting and optimizing campaigns…
Performance marketing designated copywriting? 10 aspects to consider
If you only have one minute: Performance Marketing Campaigns have redefined the way we approach copywriting and its…
10 Performance Marketing updates you should be aware of
The first 2 months of 2023 brought some digital marketing product updates – Google, Meta and LinkedIN, updates…
5 tips for calibrating your paid media strategy. Find the right balance between brand awareness and performance marketing
Build awareness, increase website traffic, generate more leads or sales…these are objectives for online businesses. But which is…
Improving leads quality from Google and Facebook platforms
The basic information you need (name, phone number, email address) is automatically completed, but making it easy for…
8 reasons not to underestimate Reach Planner
Because we are dealing with such a diverse audience, it can become difficult to establish the ideal mix…
8 must-have optimization actions for your Google Ads campaigns
A good campaign setup is very important for everything that comes next, so try avoiding any mistakes and…
What You Need to Know About Audience Segmentation
For a well-developed strategy you’ll also need well-developed audiences. You never know when you will need a certain…