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How we save time and gain clarity with a simplified structure for Google Search campaigns in ecommerce
Managing Google Search campaigns for an online store is a complex and ongoing process. Adjusting and optimizing campaigns…
Redefining Product with Shopify
Now, for those of you who haven’t heard about Shopify, well, stay tuned. According to recent studies on…
Digital data maturity framework: fallacies & biases – part I
One of the most common situations we encounter in case-studies and white-papers brands and agencies present early to…
How to implement Google Tag Manager for Shopify
First of all, if you’ve been living under a proverbial “ecommerce rock”, Shopify is one of the largest…
What to be mindful of before and during Black Friday
Amongst different occasions marketers have in mind when developing strategies, Black Friday has become the most important one…