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Digital data maturity framework: fallacies & biases – part I
One of the most common situations we encounter in case-studies and white-papers brands and agencies present early to…
How to implement Google Tag Manager for Shopify
First of all, if you’ve been living under a proverbial “ecommerce rock”, Shopify is one of the largest…
My life with AMP…..
What is AMP? It was originally created by Google as a competitor to Facebook Instant Articles and Apple…
Loaded vs. seen products – User clusters project
You can find this report under Conversions section > Ecommerce > Product List Performance. Of course, you wouldn’t…
The right way to promote a mobile app
Take a seat and fasten your seatbelt because we are going to immerse into the mobile marketing world.…
Product dimension
So, let’s start with the beginning: What are dimensions in Google Analytics? Looking at any Google Analytics report…
How to use enhanced eCommerce on non-eCommerce websites
This was a challenging task that I had to accomplish during the early stages of my newly adopted…